Selling The Dream – 7 Top Tips for Your Interior CGIs

28th Feb 2018

Buying off plan is a leap of faith, and housebuilders need to ensure they are providing homebuyers with a sense of certainty about what they’re building, whilst also speaking to their aspirations for the kind of lifestyle they want. Photorealistic interior CGIs of your new home interiors are the answer.

Interior CGIs give buyers a glimpse into how their new home could look, providing a sense of the ambience and quality of life on offer. They are more ‘intimate’ that external CGIs, because you’re inviting buyers into the private spaces of a home. In this way, an interior CGI has the potential to connect with buyers’ emotions – which is important, because buying a home is inevitably an emotional decision as well as a rational one.

Here are our top tips for producing effective interior CGIs for your sales brochures and websites:

  • Take care to ensure that your interior CGIs reflect the distinctiveness of your offer – make them unique, use feature items and include the views from the windows.
  • Focus on the ambience that is created through the lighting. Choosing the right time of day for the space is important, and setting up the lighting to evoke an emotional response.
  • Suggest lifestyle in your interior CGIs. Is there an open book on the sofa, a pair of champagne flutes on the kitchen worktop, a pile of fluffy towels by the bath? What lifestyle does the CGI offer?
  • Get the interior specification right. When it comes to flooring, skirting, lighting, ceiling design, window finishes and door styles, make sure your CGI is a reliable and accurate reflection of the finished build.
  • Choose the right spaces to feature. One bedroom is often much like another, whereas living spaces can be more distinctive. Consider featuring your hallway and staircase if this is something special, and show the spaces that connect with the garden.
  • Always include the kitchen and one of the bathrooms, reflecting your exact specifications for these spaces. You can incorporate details such as the exact cooker and fridge that you’ll be fitting, the exact style of tiles and so on.
  • There’s some debate about the inclusion of people in property marketing CGIs. On the one hand, including images of people within the spaces could alienate certain groups of buyer, if they don’t feel reflected in your choice of people. On the other hand, people breathe life into spaces, and can be included to help suggest the lifestyle you’re selling.

Given the quality, realism and reliability of computer generated images these days, it’s now perfectly possible to sell your new homes off plan without a real world show home, using 3D renderings instead.

You can take this a step further with the use of Virtual Reality, using VR headsets to transport your buyers into the heart of their new home, from the comfort of your sales suite.

If you follow this advice, your interior CGIs will go along way towards selling the dream of living in your new development, enabling prospective buyers to imagine themselves in your homes.

We’d love to hear your thoughts on this. What are some of your pet hates when it comes to property marketing CGIs, and what works well? Let us know in the comments, or email us at for pricing guidance on our Photorealistic Interior CGIs.

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