“9 New Homes Sold Off Plan Without A Show Home”
The ability to sell new homes off plan successfully is crucial to the success of your property development business. If you can sell them off plan without a show home, you can start selling earlier in the process, and put yourself in a far stronger financial position before you start on site.
Our client, Purnell Homes, was able to sell 9 new homes at Bay View Court in Swansea, without offering a show home, within just 7 months, by leveraging the power of 3D visualisation.
The key to selling off plan without a show home is to ensure buyers have enough certainty about what you’re building – and confidence in you as a developer. Buying a home is an emotional decision, and probably the largest financial decision of a buyer’s life, so your marketing and visual materials need to cater to the rational and emotional needs of your prospective buyers. That’s where 3D Visualisation can make all the difference, providing buyers with a clear vision of the completed build, and all the details they need about what their new home will look like.
iCreate was commissioned to provide a new website, a full marketing brochure, front and rear house type CGIs, an external fly through animation and interior walkthroughs of two house types. These visuals assisted in communicating the benefits of living in a high-value home, in a sought after area, with unbeatable sea views. A key challenge was to demonstrate how the houses would be built into a steeply sloping site – something which was difficult even for the developer to envision clearly. By working through some of the technical challenges at an early stage, showing the use of retaining walls throughout the site, and visualising the new homes in the context of their location, we were able to present a fully resolved vision of the completed development – a much more effective communication tool than a set of architectural drawings and a complex site plan.
Take a look at the exterior and internal flythrough we produced:
We were delighted to learn that Purnell Homes has been successful in selling these homes for a total value of over £4.5m. It’s a testament to the power of 3D visualisation, and will enable Purnell Homes to progress confidently with the build – and with future projects.
If you’re building new homes and want to explore how 3D visualisation could help you sell off plan, please get in touch. Whether it’s a prestigious one-off build, a site of five units, or a large residential scheme, we’ll design a property marketing package to help you achieve your goals. Click here to contact us.